Vectia Case: Fazer Bakeries

Category leadership in the baking:
With the help of Vectia Fazer was able to take a new and fresh look at its consumers through a structures segmentation process based on new criteria. The results were new segmentation tools having effects on both marketing as well as on the firm’s strategy.

How to tackle uncertainty in strategy: predicting or creating the future?

Wikipedia (the official truth of our times?) defines strategy as “a plan of action designed to achieve a vision.” Henry Mitzberg, on the other hand, has identified ten schools of strategy processes, ranging from planning and positioning to power and culture. Regardless of your definition, strategy seems to have something to do with the future: [...]

Suvi Nenonen

Storbacka keynote speaker at Pan-European Conference

Vectia’s Chairman and founder, professor Kaj Storbacka, is one of the keynote speakers at the Pan-European Conference on Strategic Customer Management on 11-13 March 2012 in Prague, Czech Republic. In his address, “Driving Growth by Transforming from Product Sales to Integrated Solutions”, Storbacka will share the results of several years of research and consulting with [...]